I’ve been writing for a while now. I’m not classically trained. I didn’t go to college for English, writing, or anything of the sort. I was typing at a speed of 45wpm, using only my two index fingers to input the characters needed to complete my thoughts. The only type of writing I’ve done in the past were school assignments, small social media posts, and the occasional rant on facebook. On the video end, I’ve never put together a youtube video before. I’ve never used an editing program, and I knew nothing about syncing audio in post, let alone producing the audio itself. I’ve never hosted a podcast, spoken on a podcast, or done any type of public speaking at all. The only thing I had prior experience in, was photography. I knew how to take and edit images, and that seems to be the least of what I do. After a year and a half, I now write over 3000 words daily that speak to over 300,000 unique visitors a month. On top of that, I make 6.5 hours of video, take and edit over 75 images, and make about 50 social media posts, every – damn – week. And it’s still not enough.
There’s always someone else out there that will fill that void, and your customers will go wherever there is the most content. The numbers don’t lie.
In this techno-connected world we live in these days, I personally feel it’s necessary to do all the things above in order for your company to break out. If you’re not constantly posting related meme’s and education on social media every day, your company doesn’t exist. If you’re not posting videos on Youtube; professionally produced and jam packed with info, then your company doesn’t exist. If you don’t host a podcast every week talking about your company or the industry your in, then how do people know what your company is up to? And if you don’t have a consistently moving website, where all your content meets in one place, then you might as well pack up shop. And those are just the basics. The minimum a company needs to remain relevant. If you lack in any of those areas, your company suffers. There’s always someone else out there that will fill that void, and your customers will go wherever there is the most content. The numbers don’t lie. The good thing about this is that if you’re a small startup and you’re dedicated, it’s easy for your company to break out and make itself a nice little corner in whatever market you wish. The bad part is that it’s hard to stay up on all of it, if you’re doing it all yourself, and it can quickly get overwhelming. But once you lock down that routine, it all becomes second nature, and the skills you obtain and build from there are priceless. Don’t be afraid to put your face out there. Don’t be afraid to let your customers hear your voice. Don’t be afraid to put content out there that shows your true feelings. Your customers will feel much more connected to your company at the end of it all, and that’s something all companies strive for.
LEARNING NEW TRADES
Now like I said in the beginning, I never knew how to write, make professional video productions, conduct audio productions, run a weekly podcast over the internet, code an entire website that runs commerce, and deal with a community that’s constantly asking questions about what you’re doing. I had to learn all of this as I went on. One of the things I was able to do well, was pretend like I had done all this before. I did that by following more successful producers and modeled what I did off of what they were doing. While I was learning to make videos on a crappy little HandyCam, I was building my first intricate website. Reading article after article online, I quickly gained enough skills to build one that was “acceptable.” After that, I moved on to podcasting. Again, following bigger podcasts that I enjoyed myself. Learning tricks of the trade as I went on. Once I had enough knowledge to put one together, I just did it. After that was started, I moved on eMagazines. I consistently found new mediums to learn, and as soon as I was able to understand just the bare minimum, I just went for it. The refinement of all those things came as time went on. And after 6 months, I was a pro at each and every one of them. Now this is something that takes hours and hours each day. Spending 8-12 hours daily, not only producing content for these platforms, but learning how to make them better. Learning how to make them as good as the ones I was modeling them after.
This constant stride for betterment becomes routine, and that’s when you know you’re doing well. Also you’ll notice your customers will start to engage more. Not only with your company and your industry, but with eachother. THAT’S WHAT YOU WANT. You want your customers to see you as a peer, and not as a company. Because that’s what you are. You’re not some conglomerate operating only out of profit. You’re a startup that is doing something cool for people you enjoy to be around. Give them the content you want to talk about. Give them the videos YOU want to see. Give them the podcasts YOU want to listen to, and so on. The products you sell are something you, yourself, would buy. So make sure your customers understand this. And you do that by creating a universe for them to live in with you. Not only will your company profit more, but you’ll enjoy your job more. The end goal is for all of this to feel routine. Every day, every hour, there should be time allotted towards a different medium. A few hours on social media, a few on creating videos, a few on posts and writing articles, a few on community outreach, and a few on learning to make all those things better. And you’ll see soon enough, you’ll be producing amazing content all hours of the day, for a community that can’t wait to see it. And whatever it is your selling, becomes an after thought.